Chanel

Chanel, Fall/Winter 2014, Paris, March 2014 Karl Lagerfeld turned the Grand Palais into a supermarket. Endless aisles were stocked with Chanel-branded pasta, cheeses, sauces and detergents, and models pushed brightly colored shopping carts past the shelves. Lagerfeld called the supermarket "the pop art of today," and the set made the joke land by dropping luxury into the most ordinary room in modern life. When the show ended, many guests grabbed the products off the shelves, which says everything about how convincing the build was. It stands here for the run of Grand Palais spectacles, icebergs, rockets and beaches included, that Lagerfeld staged for the house.