Fendi

Fendi on the Great Wall of China, October 2007 The location show taken to its limit. Karl Lagerfeld's Fendi sent 88 models down a raised platform built along a restored section of the Great Wall for a sunset show near Beijing. The set design was mostly restraint: a long catwalk that let the landmark do the work, while Lagerfeld said he had "played with circles" in the collection. It is the benchmark for the destination show, and a reminder of how much planning sits behind a staging that looks simple in photographs.