Gucci

Gucci, Fall/Winter 2018 "Gucci Cyborg", Milan, February 2018 Alessandro Michele built an operating theater and let the runway circle it, with operating-room lights, real surgical tables under surgical sheets, and rows of wipe-clean waiting-room seats for the guests. Some models carried lifelike replicas of their own heads, which a team at the Rome studio Makinarium spent almost six months making. The idea came from Donna Haraway's 1984 essay A Cyborg Manifesto, and Michele compared his job to surgery: cutting, assembling and experimenting. It is the darkest set here and the best example of a set that explains a designer's method rather than a mood.