Guardian Egyptian

When The Guardian became the first British title to adopt the smaller European Berliner page in September 2005, creative director Mark Porter commissioned Paul Barnes and Christian Schwartz to draw a whole new family for it. Guardian Egyptian's biggest influence was the slab serif Egyptians cast by London foundries in the mid-19th century, and it quickly emerged as the favorite for both headlines and text, as well as setting the new lowercase masthead. It stayed in the masthead until 2018. Look at the headline weights to see how much variety one slab design can carry, and compare it with Hillman's Helvetica nameplate that it replaced.