The Guardian

The Guardian masthead by David Hillman, 1988 For the paper's February 1988 redesign, Pentagram partner David Hillman set The in Garamond italic and Guardian in Helvetica bold: a light, slanted serif leaning against a heavy sans, which looked startlingly modern on a British broadsheet. Readers did not agree at first, sending more than a thousand letters within days, most of them negative. Opinion turned, and the redesign is often called the most important newspaper redesign of the 20th century. The mark survived until the 2005 Berliner relaunch, when critics complained the new lowercase masthead was no match for Hillman's classic.