Steve Jobs

Black mock turtleneck by Issey Miyake, Levi's 501 jeans, New Balance sneakers The template every later uniform is measured against. Jobs first wanted Miyake, who had dressed Sony's staff, to make a uniform for Apple employees, and they hated the idea. He kept it for himself: Miyake made him around a hundred of the turtlenecks. What it achieved is plain. It removed a daily choice, which Jobs wanted, and gave him what he called a signature style, so fixed that a black turtleneck on a stage still reads as Jobs. Accounts name both the 991 and the 992 as his sneakers, so the shoe is the one part to treat loosely.