Thom Browne

Shrunken gray flannel suit of his own design A designer whose label grew out of his own uniform. Every day, runway show or not, Browne wears a shrunken gray flannel wool suit he designed himself. He argues that a uniform is liberating because it removes the morning decision, and that a person becomes more interesting when you are not so drawn to the clothes. What it achieved is rare: a personal uniform that is also the product. The tight gray suit is the image of his house, so wearing it is both a habit and a standing advertisement for the work, and proof that a uniform can be distinctive without being loud.