Swiss People's Party

The black sheep poster, Swiss People's Party (SVP), 2007 Three white sheep stand on the Swiss flag while one kicks a black sheep off its edge, beside the words Sicherheit schaffen (Create security). It promoted the party's initiative to deport foreign criminals before the 2007 federal election. Designers study it for how fast it reads: a cartoon-simple drawing whose message lands in under a second, which is also why it spread so widely. Critics, including Swiss President Micheline Calmy-Rey, called it racist, and the UN special rapporteur on racism, Doudou Diène, asked for its withdrawal; the party called the campaign fair. It was much parodied at home and copied by far-right parties abroad, Germany's NPD among them.