Billionaire Boys Club (clothing retailer)

Pharrell Williams and Nigo, the A Bathing Ape founder, built Billionaire Boys Club and its sister label Icecream together. Accounts of the start date differ: the brand's own anniversary history says 2005, while most histories put it at 2003, when Pharrell was already wearing it in the "Frontin'" video. Either way, it is the most durable label on this list that came from the streetwear side. It built its pull on tight, exclusive product runs and the slogan "Wealth is of the heart and mind, not of the pocket," and two decades on it is still trading. If you want one musician brand that never needed its founder's next hit, start here.