Golf Wang

Tyler, the Creator started Golf Wang in 2011 as an offshoot of the Odd Future crew, its name a scrambled "Wolf Gang," and it is the clearest case of merch growing up into a label. The turning points came quickly: a first runway show at Made L.A. in 2016, the Golf le Fleur footwear line with Converse in 2017 alongside Flower Boy, and a permanent flagship on Fairfax Avenue in Los Angeles in late 2017. Its bright colors and odd graphics come from the same sensibility that shapes the records, which is why it feels authored rather than licensed. The best entry point for anyone who wants a brand that still sounds like the artist.