The Jessica Simpson Collection

The licensing deal done brilliantly. Founded in 2005, the Jessica Simpson Collection is not a design house in the runway sense: it is a lifestyle brand built through licensing partners, with Camuto Group long handling its footwear. The model worked. By 2015, when Sequential Brands bought a majority stake, annual retail sales were estimated at about $1 billion, more than most of the cooler names on this list ever managed. Simpson and her mother bought it back in 2021 after Sequential's bankruptcy. Include it to understand how much a singer's name can sell in the mall, not for fashion credibility.