Betty Friedan

The Feminine Mystique (1963) named "the problem that has no name": the dissatisfaction of educated suburban housewives told that domesticity should fulfil them. Friedan co-founded the National Organization for Women in 1966 to win equal employment and legal rights, the model of liberal reform feminism. Critics then and since note that her subjects were white and middle class, and she notoriously warned against a "lavender menace" of lesbians damaging the movement's image.