Boucheron

Boucheron helped make Place Vendôme the address for fine jewelry. Frédéric Boucheron opened his first shop in the Palais-Royal arcades in 1858 and moved to 26 Place Vendôme in 1893, and the house is often described as the first of the great modern jewelers on the square. Its best-known design is the Question Mark necklace of 1879: open at the front with no clasp, so it slips around the neck and ends in a flower, plant or feather motif. That mix of daring construction and nature is still the house's thread. Choose Boucheron if you like high jewelry that feels light and a little unconventional rather than stately.