Amul girl

India's answer to the editorial cartoon, sold with butter. Since the late 1960s, the moppet in a polka-dot dress has commented on the week's news from Amul billboards, painted bus panels and posters, with punning one-liners that change as fast as the headlines. The topicality is what keeps it alive, and occasionally gets it into trouble. The character was drawn simply because hand-painted billboards had to be changed often, and the jokes have drawn fire from Indian Airlines, Shiv Sena and the Satyam board over the years. Few brands anywhere have let a mascot be this cheeky about current events for this long.