This Is SportsCenter

ESPN's long-running promos imagine its own campus as an ordinary office where star athletes just happen to wander the corridors. Shot in a deadpan mockumentary style, the spots lampoon sports and sports broadcasting from the inside. The premise never needed changing because the cast refreshes itself every season: whoever is famous this year can turn up at the photocopier. Wieden+Kennedy's New York office wrote and produced the series from its 1995 debut until 2017, when ESPN took production in-house and kept the format going.