Budweiser Frogs
Budweiser, Super Bowl XXIX, 1995
Three frogs in a swamp croak one syllable each until the brand name comes together. It is a joke built entirely on timing and patience, and it shows how far a dumb, simple idea can travel when it is executed precisely. The frogs proved so popular that they kept turning up in Budweiser ads for several years, which makes this the ancestor of every Super Bowl mascot that outgrew its first spot.
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