Doritos

Doritos "Free Doritos," Super Bowl XLIII, 2009 An office worker insists his crystal ball predicts free Doritos, then hurls it at the vending machine to make the prophecy come true. The ball is really a snow globe, and the follow-up joke at the end is just as blunt. This was a fan-made entry from Doritos' Crash the Super Bowl contest: two brothers from Indiana made it for just under $2,000, and it finished first in the USA Today Ad Meter, winning them $1 million. Proof that a cheap, well-timed gag can beat agency budgets.