E-Trade

E*Trade talking baby, Super Bowl XLII, 2008 A baby sits at a computer, makes a stock trade with a single click and talks it through with the deadpan confidence of a seasoned broker. The voice coming out of a toddler is the entire gag, and it should wear thin after one viewing, yet it kept working. The spot was popular enough to launch a run of sequels with even more talking babies, making it one of the few Super Bowl novelties that turned into a long-running campaign rather than a one-night stunt.