FedEx

FedEx "Cast Away" parody, Super Bowl XXXVII, 2003 A FedEx employee, stranded on a desert island, finally delivers the one package he kept safe the whole time, and the customer's answer about what was inside is the punchline. It works best if you have seen the Tom Hanks film it spoofs, but the gag is clear enough without it: years of suffering, undone by one casual reply at the front door. A tidy example of a brand making fun of its own product placement.