McDonald's

McDonald's "The Showdown" with Michael Jordan and Larry Bird, Super Bowl XXVII, 1993 Two of the biggest names in basketball play a shooting game for a Big Mac, and every shot gets more absurd than the last. The humor comes from escalation and from watching two fierce competitors try to top each other over a burger as if a championship rode on it. It holds up because the sports are secondary: you do not need to know a thing about either player's career to enjoy the one-upmanship.