Snickers

Snickers "Game" with Betty White and Abe Vigoda, Super Bowl XLIV, 2010 A hungry guy in a backyard football game is playing like Betty White, so he is literally Betty White, getting flattened in the mud and trading insults with his teammates. One bite of Snickers and he is himself again. The spot ran in the game's first commercial break, topped the USA Today Ad Meter, and introduced "You're not you when you're hungry," a line that has carried Snickers advertising for years since. Few Super Bowl jokes have turned into a campaign this durable.