Herb Lubalin

Lubalin treated letters as pictures. In his famous Mother and Child logo the ampersand nests a child inside the O of Mother; in the masthead for Avant Garde magazine the capitals lean and lock together so tightly they read as one shape, and the typeface he developed from it with Tom Carnase became a 1970s staple. His work with the editor Ralph Ginzburg on Eros, Fact and Avant Garde gave him unusual freedom, and the expressive, tightly kerned headline type of the era owes him a great deal.