Honda Super Cub

The most persuasive argument that good design is about people rather than spectacle. Launched in 1958, the Super Cub put a small engine under a step-through frame with a broad front shield, so anyone could climb on in ordinary clothes and ride to work or make deliveries. Honda has kept the same basic design concept ever since, and in 2014 its shape became the first vehicle design to win a three-dimensional trademark in Japan, because most people who see it recognize it as a Honda. Cumulative production passed 100 million in October 2017. No other motorcycle on this list has touched as many lives.