Chanel No. 5 (1921)

Chanel No. 5 arrived in 1921 in a plain rectangular bottle closer to a pharmacy flask than to the ornate crystal of its rivals, and that plainness is the whole design. The faceted octagonal stopper came in 1924, when the bottle's shape was revised, and it is often said to echo the outline of the Place Vendôme in Paris. This eau de parfum keeps the same clean proportions and white label.