Jean Patou Joy (1929)

Jean Patou had Joy created in 1929 as a reaction to the Wall Street crash, a deliberately lavish perfume for bleak times. Its bottle, by the architect and designer Louis Süe, was meant to feel simple and classical: square shoulders, a broad flat body and a cut stopper that let the golden juice do the talking. The photo shows an oversized store display bottle, the kind boutiques used to put the shape on show.