Batsheva Hay

Her New York label, Batsheva Batsheva is the prairie dress done with a wink. Batsheva Hay, formerly a lawyer at a Manhattan firm, had a favorite vintage Laura Ashley dress remade in 2016 and started her label that same year. The high necks, stiff collars and tiered skirts are modest on paper and slightly subversive in practice, which is exactly what her fans like. A dress is the obvious first buy, and the label makes the case that one needs no accessories at all. Since 2024 there has been a proper home for trying them on: the first Batsheva store, at 166 Elizabeth Street in Manhattan. The label has since stretched into a collaboration with Anna Sui and even furniture, but the dresses remain the reason to come.