Molly Goddard

Her eponymous London label If one dress could stand for a label, it is Molly Goddard's hand-smocked tulle. The label began almost by accident at a party she co-hosted during London Fashion Week in September 2014, with friends modeling her designs, and Dover Street Market placed an order soon after. Rihanna has worn her on red carpets since 2016, and Villanelle's pink tulle dress in Killing Eve came from Goddard's first runway collection. The pictured Daria dress from 2019 takes more than 60 meters of nylon tulle, which shows what the showpieces involve and why they cost what they do. Buy from the label's own site, which is based in London and prices in pounds by default.