TrainerRoad

If the goal is getting faster for a specific event, TrainerRoad is the most coaching-led choice here. It builds a plan around your target event, then adapts the workouts based on how your training goes, and its AI FTP Detection estimates your fitness from the rides you have already done. There is no virtual world, racing or social riding, but its workouts can run inside Zwift or on Rouvy's filmed routes when you want scenery. It costs $21.99 a month or $209.99 a year, with no free trial but a 30-day money-back guarantee. It runs happily on a phone or tablet; there is no Apple TV app.