Road signs in the United Kingdom

Jock Kinneir and Margaret Calvert's road signs, from 1958 Proof that a road sign system can be rigorous and warm at once. Their first signs went up on the Preston bypass in 1958, and the Worboys committee then carried the approach across every British road under regulations that took effect in 1965. Color does the first job before you read a word: blue for motorways, green for primary routes, white for other roads. Their mixed-case Transport typeface carries the place names. The pictograms are lovely too. Calvert said the girl leading a boy by the hand on the schoolchildren sign was modeled on herself, and the cow on the farm animals sign was based on one called Patience from a farm near where she grew up.