Jared Leto

Leto became Alessandro Michele's most visible male ambassador at Gucci, wearing long hair, floral and embroidered suits, capes and pussy-bow blouses to premieres and award shows in the late 2010s. At the 2019 Met Gala, themed on camp, he wore a red Gucci gown hung with crystal chains and carried a replica of his own head, echoing a Gucci runway show; his 2023 appearance dressed as Karl Lagerfeld's cat Choupette shows the same taste for spectacle, which divides opinion but kept pushing what men wear.