Diana, Princess of Wales

The British Lung Foundation sweatshirt, 1988 At the Guards Polo Club in Windsor in May 1988, in a white British Lung Foundation sweatshirt with its red balloon logo, a black blazer, a baseball cap and jeans tucked into brown cowboy boots. She was patron of the charity, so the casual outfit doubled as a quiet plug. Decades later it is still copied as the blueprint for the oversized-sweatshirt-and-blazer look.