Allen Lane

Britain. Lane, frustrated at finding nothing good to read on Exeter station, launched Penguin Books in 1935 with ten reprinted paperbacks at sixpence each, the price of a packet of cigarettes, and persuaded Woolworths to stock them. The bet on volume and design made quality books cheap for millions. In 1960 Penguin defended Lady Chatterley's Lover in court and won, changing British obscenity law in practice.