Nike Run Club

The best free company on a run. Nike Run Club's Guided Runs are audio sessions in which NRC coaches talk you through the run, which suits anyone who finds solo running a mental slog or wants structure without staring at a pace screen. The app is free to download and use, with no subscription. Training plans with a goal to work toward are included too, but check your country first: Guided Runs are offered only in select countries, and the plans only in the US, UK, Japan, China, Brazil, France, Germany, Spain and Italy. Its social side is lighter than Strava's, built around challenges and live run sharing with friends and family rather than a big public feed.