Lance Mountain

The Bones Brigade Video Show, Powell Peralta, 1984 Lance Mountain was not the team's top contest skater, and his appearance here proved that did not matter. His goofy, self-mocking presence made skating on tape feel like hanging out with friends, and that tone became the template for every video that sells a crew's personality as much as its tricks. Powell expected to sell around 300 copies on VHS and sold 30,000, which showed every board company that a video could build a team. Start here to see where skate video culture began.