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HomeExploreBusinessSoutheast Asian Entrepreneurs with Distinctive Business ModelsTony Tan Caktiong

Tony Tan Caktiong

by curious_compiler
Person
Tony Tan Caktiong
Lauro Montellano Jr./ Malacañang Photo Bureau/PNA / Public domain · resizedfile
Born
Philippines, fast food. Tan Caktiong opened an ice cream parlour in Cubao in 1975, added hot meals when customers asked for them, and turned it into Jollibee. Rather than copy American chains, Jollibee tuned its menu to Filipino tastes, with sweet-style spaghetti and its Chickenjoy fried chicken, and beat McDonald's in its home market. It later followed Filipino workers abroad, opening where the diaspora lived.
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