Shoichi Aoki

Aoki turned the Harajuku street snap into a magazine format. FRUiTS, which he founded in 1997, was little more than full pages of young people photographed as they were, and every month he and his team shot about 80 of them, working by instinct with no fixed spot. It showed the world Tokyo's layered, homemade street fashion years before social media made that kind of exposure easy. He ended the print magazine in 2017, saying there were no more fashionable kids to photograph, which makes the back issues a closed and complete record of an era.