Steve Johnston (photographer)

Johnston gave street style its most copied format. In 1977 he photographed punks on the King's Road head to toe, standing straight on against plain walls, so the whole outfit read like a specimen rather than a candid snap. Terry Jones used the pictures in the street fashion section he edited for Not Another Punk Book in 1978, and those straight-ups became the template for i-D, the fanzine Jones founded in 1980. Much of today's full-length street style, shot against a blank wall outside a show, goes back to this.