Yvan Rodic

Rodic, a Swiss photographer behind the blog Facehunter, took street style out of the four big fashion capitals. He has said his work is about photographing things he would not normally expect to see or like, and he was happiest heading to less obvious cities such as Wellington, Jakarta, Manila or Reykjavik. That makes him the counterweight to the fashion week regulars on this list: younger, scrappier, more interested in self-invented looks than designer labels. His book Facehunter, published by Thames & Hudson, gathers about five years of his street pictures in 326 images.