Anne Wojcicki

Consumer genetics. Wojcicki co-founded 23andMe in 2006 with Linda Avey and Paul Cusenza, selling saliva-based genetic tests directly to the public for ancestry and health reports, and building one of the world's largest genetic databases for research. American regulators halted its health reports in 2013 until it won approval, a 2023 data breach exposed millions of users, and the company went bankrupt in 2025 before a non-profit she leads bought it.