Aurora James
Aurora James (born on July 12, 1984) is a Canadian fashion designer and businesswoman. She is well-known for her work in sustainable fashion and for starting the organization 15 Percent Pledge, which promotes greater representation of Black-owned companies in retail. She is the creator of the fashion brand Brother Vellies, which supports artisan communities and encourages traditional African design techniques. James has become well-known for fusing fashion with social effect, especially when it comes to promoting DEIB (diversity, equity, inclusion, and belonging) in the retail sector.
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