Cat Herders

Cat Herders is a commercial made by Fallon for Electronic Data Systems (EDS). Alluding to the management-speak idiom "It's like herding cats" that refers to the impossibility of controlling the uncontrollable, it posits an analogy between herding cats and the solution of seemingly impossible problems by EDS. Using a "giant Western metaphor", it features "grizzled cowboys" herding thousands of cats across the Montana prairie, terminating in the satisfactory resolution "EDSolved". The commercial was broadcast on ABC on 30 January 2000 during ABC's coverage of Super Bowl XXXIV. and was cited by then-President Bill Clinton as his favorite commercial.

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