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Hyein Seo (fashion label)

Hyein Seo (fashion label)

Hyein Seo is a South Korean fashion label founded in 2014 by designer Hyein Seo after she graduated from the Royal Academy of Fine Arts Antwerp. Known for subversive, technical clothing, it debuted the Nike Ava Rover sneaker in 2025, the first collaboration between Nike and a Korean fashion label.

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