Jack Box

Jack Box (full name Jack I. Box or simply known as Jack) is the primary mascot of the Jack in the Box fast food restaurant chain. In television commercials, he is the founder, CEO and ad spokesman for the chain. His appearance is that of a typical white male, with the exception of his spherical white head, blue dot eyes, conical black pointed nose and curvilinear red smile. He is most of the time seen wearing his trademark yellow clown cap and business suit. The company has used the Jack Box mascot in its advertising since 1994 and has won a number of advertising awards for the long campaign.

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