Lady Levi's 701

Lady Levi's, also called Lot 701, were jeans made by Levi Strauss & Co. specifically for women, introduced in 1934. They were aimed at visitors to Western "dude ranches," were made of pre-shrunk denim with a fit cut for women, and had a button fly. Levi Strauss & Co. describes them as the first jeans designed for women.

Text from OyList