Lee 101
The Lee 101 is the original jeans model of the H.D. Lee Mercantile Company, the American workwear maker now known as Lee. Lee introduced its heavy denim Cowboy Pants in the mid-1920s, and the lot number 101 became the name of the line. The zip-fly version, the 101Z, is usually dated to 1926, although some accounts give 1927, and the button-fly version is known as the 101B. The 101 Riders became associated with rodeo riders and later with Hollywood figures such as James Dean.
Text from OyList

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