Miller Lite

Miller Lite is a light American lager produced by Molson Coors with 4.2% alcohol by volume (ABV) and reduced calories. It was introduced in 1973 in limited markets by the Miller Brewing Company (then owned by Philip Morris, Inc.) followed by national distribution in 1975. Its market success prompted other brewers to introduce their own reduced calorie "light" beers. As a result, sales of light beer in the United States went from a negligible amount before Miller Lite was introduced in 1973 to 44% of the United States beer market by 2002.

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