Mr. Whipple

Mr. George Whipple (also known as George the Grocer) is a fictional supermarket manager featured in television commercials, radio, and print advertisements that ran in the United States and Canada from 1964 to 1985 for Charmin toilet paper. Typically, Whipple scolds customers who "squeeze the Charmin," while hypocritically entertaining such actions himself when he thinks no one will notice. The character and catchphrase were created by John Chervokas of the agency Benton & Bowles. Prominent ad-man Sid Lerner also worked on the campaign.

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