October's Very Own (OVO)

October's Very Own, or OVO, is the Toronto clothing and lifestyle brand founded by Drake with Oliver El-Khatib and Noah "40" Shebib, identified by its owl logo. Its webshop opened in 2012 and its first flagship store opened in downtown Toronto on December 6, 2014, followed by stores in Los Angeles, New York and London. It is a sister brand of the record label OVO Sound and is known for collaborations with Canada Goose and Jordan Brand.

Text from OyList