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On les aura! (1916 poster)

On les aura! (1916 poster)

French First World War poster by Jules-Abel Faivre, printed in 1916 by Devambez for the Second National Defense Loan (2e Emprunt de la Défense nationale). It shows a French infantryman holding his rifle at his side, his other arm raised as he calls over his shoulder, beneath the handwritten slogan "On les aura!" ("We'll get them!"), words associated with General Philippe Pétain at the Battle of Verdun. The image was reused in France and adapted in other countries.

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