The Bike Ride (Hovis advert)

The Bike Ride, often called Boy on the Bike, is a 1973 British television advertisement for Hovis bread, directed by Ridley Scott. It shows a delivery boy pushing his bicycle up a steep cobbled street, set to a brass-band arrangement of the slow movement of Dvořák's New World Symphony. Although it evokes a northern town, it was filmed on Gold Hill in Shaftesbury, Dorset. In a 2006 poll it was voted Britain's favourite advertisement of all time.

Text from OyList